The East African Community (EAC) Tourism Marketing Strategy for 2021-2025 highlights the importance of the tourism sector in the socioeconomic development of the region. The strategy aims to increase the competitiveness of the EAC region by addressing infrastructure gaps, enhancing cultural resource utilization, and implementing targeted marketing initiatives to attract more tourists and boost economic growth. The strategy identifies key stakeholders, including National Tourism Organizations, the EAC Secretariat, private sector, and development partners, to play specific roles in implementation. Monitoring and reporting functions will be conducted by the EAC Secretariat to track performance and make necessary adjustments. The strategy vision is that EAC becoming the leading sustainable regional tourism destination in Africa. The text contains 4 Parts including strategic direction and strategy implementation and monitoring.
2021-01-01