The present Strategy is cross-sectoral and lays down the political framework for positioning Norway as a Food Nation globally by 2030. It envisions that, in 2030, food will be a source of joy, pride, good health and bonding in the population, and a visible element in Norway as a tourist destination. Moreover, Norway shall be internationally known for having an exciting food culture, for its large exports of seafood, and for its food and drinking experiences with Norwegian world-class ingredients. The Strategy prioritizes four action areas to help achieving the government's vision: 1. Production and offering of sustainable, safe, and healthy food of high quality; 2. Creating the basis for growth and value creation throughout the country; 3. Innovation and diversity; and 4. Competence, recruitment and reputation building. As regards the production and offering of sustainable, safe, and healthy food of high quality (1), the government will prioritize the following measures: Pursue a comprehensive business and health policy that emphasizes sustainability, good health and safe and healthy food of high quality; Continue monitoring the Norwegian diet; Update and renew the national strategy against antibiotic resistance; Strengthen collaboration with the business community for a healthier diet; etc. As regards creating the basis for growth and value creation throughout the country (2), the government will prioritize the following measures: Conduct an active business policy in the area of agriculture and seafood; Develop a strong supply-sector of technologies and services; Continue working towards building strong regions for food and tourism; Stimulate a more active use of food-labelling schemes for added value and attractive regions for food and tourism; etc. As regards innovation and diversity (3), the government will prioritize the following measures: Continue to prioritize business-oriented measures for food and tourism; Support the development of comprehensive innovation systems in the area of food that can respond to societal needs; Strengthen the link between public procurement needs and the food and catering services; etc. Finally, as regards competence, recruitment and reputation building (4), the government will prioritize the following measures: Contribute to an increased knowledge among children and young people about a healthy and sustainable diet, the use of ingredients, practical cooking, food and food culture; Contribute to increased knowledge in the population about sustainable food production in cities and settlements; Work for increased competence and a strengthened recruitment in the food and catering industry; Contribute to building a comprehensive reputation that strengthens, further develops and positions Norway as a Food Nation nationally and internationally.
Norway · 2021-01-01