This Decree establishes the Rural Tourism Development Programme within the State of São Paulo, under the coordination of the Secretariat of Tourism and Travel. Its principal objective is to strengthen and promote rural tourism as a tool for cultural valorisation, job and income generation, and sustainable rural development. The programme seeks to integrate agricultural and tourism activities, support the preservation of cultural and environmental heritage, and encourage the diversification of economic activities among rural producers, particularly through training, access to credit and technological innovation. A further objective is to incorporate environmental sustainability into rural tourism by promoting ecological restoration initiatives, agroforestry systems, multifunctional forests and other landscape restoration activities as tourism attractions. The decree also provides for actions such as mapping rural tourism opportunities, developing tourist routes, improving infrastructure and connectivity, supporting environmental and sanitary regularisation of rural properties, strengthening local production chains and cooperatives, and fostering partnerships with municipalities, educational institutions and civil society organisations to implement rural tourism projects across the state.
Brazil · 2026-02-01